Ray Edwards: Master Copywriter, just got me to click…

Want to sell more? Learn how to write copy. Buy Ray’s book.

I’m listening to Ray’s podcast (one of my favorites) episode #231 because Ray persuaded me to click the link to listen. It was an awesome e-mail. Here it is:

I love the TV show Dirty Jobs.


It’s the only reality show I ever watched with anything resembling consistency.


Every week, Mike Rowe, the host, rolled up his sleeves and “got dirty” with people doing jobs that nobody wanted to do – but they were jobs somebody had to do.


Measuring the depth of sewers.


Wrangling deadly snakes.


Horse breeding (need I say more?)


Blood, pain, puke, and poo.


Mike Rowe discovered something interesting while doing the show. People who were doing the dirtiest jobs are often happier than people doing the cleanest, highest-paying jobs.


As in… the guy using a giant vacuum to suck crap out of septic systems, happier than most CEOs.


How is that possible?


The septic tank guy says he loves his work precisely because nobody else wants to do it. And he helps people. And he’s good at it.


Mike Rowe thinks that’s the secret of the show’s success. He says Dirty Jobs is actually a tribute to the nobility of useful work.


I think, going a level deeper, we see the common denominator: serving other people well.


And that’s something we can all do, whether we are knee deep in pain, puke, and poo… or elbows deep in balance sheets, quarterly reports, and board meetings.


It’s about serving.


Here’s the surprise: those who serve hardest often get paid most.


They are certainly, almost without fail, happiest.


It ain’t about how dirty your hands are. It’s about how clean your heart is.


Jesus had the dirtiest job of all.


Think about it. (Even if you’re not a “believer”… you can think of this as a bit of crazy allegory…)


Pretend you’re in Heaven, watching from “behind the scenes”.


Jesus, the Son of God, is right there, living in paradise, making art out of galaxies (or whatever Jesus was doing “up there”).


One day God the Father sits down and sighs.


“Son, I’ve got a dirty job for you,” God says. “I need you to hang up your God-powers, become a human, and wallow in their filth for 33 years. Then you’ll have to let them humiliate, torture and kill you.”


Imagine Jesus saying, “Um, why, Dad? That does not sound fun.”


Father grins.


“Well that’s the thing, Son. You get to serve them and save the whole human race – past, present, and future.”


Now Jesus grins.


“Dad, now that sounds fun. It’s a dirty job, but I’m in!”


Lest you think I’m being blasphemous, the Bible does say that Jesus “endured the cross for the joy set before him.”


What’s my point?


You might think I’m crazy, and you may be right…


But I think Jesus is alive today, active in the world, and vitally interested in your job. I think He wants to HELP you with your job or business.


Foolish? Maybe. But I have been a fool for lesser things,


Your work doesn’t have to be a “spiritual” job, or a “Christian business”, either.


It can be a dirty job. Even sucking the crap out of septic tanks.


How can you possibly get the help of the Creator at your job?


That’s the question I’m exploring on this week’s podcast, with my guest, Andy Mason of Bethel Church in Redding, California.


Andy is helping people in all kinds of businesses…


From folks baking pizzas for prisoners in penitentiaries, all the way up to top hedge fund managers.


From bakers to billionaires.


He’s helping them partner with God in their work.


And the results?


Miracles in the workplace.




You have to hear it to believe it.


Click here and listen to this challenging, amazing conversation.


Turns out no job is too “dirty” to be redeemed.


Even if you’re knee-deep in blood, pain, puke, and poo … or elbows-deep in balance sheets, quarterly reports, and board meetings.


Check it out.

To Your Prosperity,

Ray Edwards

PS – Even if you think I’m nuts, at least give me credit for this: I just worked a reality show, excrement, two Billy Joel references, and a loosely-interpreted Bible story into a single email. 


PPS – Yes, there really are two Billy Joel references in this email, big shot. (Okay, maybe three.)


PPPS – Go listen to the podcast, already!

Ray Edwards: Master Copywriter, just got me to click…

Eat anything. Lose weight. Keep it off. Guaranteed.

IMG_2715I’ve lost 60 pounds!

I’ve also gained 60 pounds.

Three times, after a reduced calorie diet, I dropped 20 pounds. And three times I gained it all back.

What a yo yo.

Fool me once: shame on you. Fool me twice: shame on me. Fool me three times: I’m a yo yo.

Okay. I’m done with this “yo yo” diet thing. Something’s gotta give. I know how to lose weight. I can do it. I’ve done it before. It’s keeping it off: that’s the trick.

I’ve developed some bad eating habits over the years. If my new behavior (eating less, exercising more) doesn’t replace my old bad habits, the old habits will return and I’m back to square one.

So, how do I replace my bad habits with better ones? Instead of going into “weight loss mode” for a few months and then reverting to old habits, how can I make a permanent change that allows me to lose weight and keep it off?

For me, the solution may very well be “Appetite Control”, as detailed in a book by that title by Dr. Bert Herring.

Dr. Herring’s approach makes sense to me. It’s based on the simple truth of how we convert our food into energy. If we eat too much, our bodies convert the excess fuel into fat. Fat is our body’s “refrigerator “. It’s a way to store fuel for later use. But since we are constantly supplying our bodies with fresh fuel by eating three meals and snacking throughout the day, we never give our bodies an opportunity to draw from our fat fuel reserves. So, over time, as we consume more calories than we burn, the fat accumulates, and we become obese.

Dr. Herring’s advice is to give your body the time it needs to tap into your fuel reserves and burn off that fat. If you do, you will lose about a pound a week. It doesn’t matter what you eat so long as you give your body a chance to raid it’s fridge each day and use stored fat for energy. No more counting calories. No more eating food you don’t like.

To tap into stored fat for fuel, you have to hold off giving your body fresh fuel. We already do this when we sleep. The seven or eight hours of sleep we have each night gives your digestive system a break. You go without eating during that time. But to burn off all the food you ate the day before, your body needs more time. You’ll start consuming your stored fat for fuel after 10-12 hours.

Dr. Herring’s approach is to hold off on eating until later in the day, and then eat all you’re going to eat in a five hour window. You are already fasting 8-10 hours between your evening meal and your breakfast the next morning. If you extend that “fast” so you go 19 hours without eating, you then “brake” your fast with a healthy snack, followed by a good meal somewhere in that five hour window.

I’m thinking my window will be 2-7pm. Getting up at 4:30am, I’m in bed by 8:30pm.

The idea of not eating anything until 2pm seems daunting to me. While I understand the metabolic mechanisms at play here, I’m used to eating a “good” breakfast every morning.

But it can be done. Thousands of people do it every day. After the initial three week adaptation period, it’s easy. Or so they say.

Anyway, this does make sense to me. I’m going to give it a try starting January 1st. If it works for me, who knows, I may teach the approach and promote Dr. Herring’s book in a seminar: “Eat anything. Lose weight. Keep it off. Guaranteed.” While there’s no real guarantee it will work, if you try intermittent fasting for 60 days and don’t lose a pound a week, we’ll refund the price of the seminar.

I’ll let you know how I do. Wish me luck.

Eat anything. Lose weight. Keep it off. Guaranteed.